From Indifference to Environmental Protection to Creating a Green Business –Tammy Develops an Energy-Saving Solution Even Grandma Can Understand

This article is a full repost from UDN, introducing how DOMI Co-founder Tammy transformed from being indifferent to environmental issues to creating energy-saving solutions and launching the "Taiwan Good Forest Movement," ultimately earning B Corp certification as a commitment to sustainability.

Our society often asks women this question: "Can you manage both work and household duties?"

Regardless of whether the answer is yes or no, this question traps women in a false dilemma—one that assumes work and family must be in conflict. However, for Tammy, the two aspects of her life exist in harmony. It was through family life that she discovered her most meaningful career path—DOMI.

"More than ever before, I’m certain that I’m on the right path."

At the same time, her work has deeply influenced her family. Her three children constantly bombard her with questions about energy conservation. When they go out to eat, they even scold her if a restaurant uses incandescent bulbs:

"Mom, why is this place still using tungsten filament light bulbs?!"

Running Away Works, But Where Do We Run Next?

Looking back, more than a decade ago, Tammy and her then-boyfriend (now husband) were working in Beijing. Immersed in the fast-paced fashion industry and the city's poor air quality, she focused solely on her career.

"Back then, we were young. Issues like health and environmental protection felt distant."

Even though she was aware of their importance, they never felt urgent—so she ignored them.

But after having children, what she had once been able to dismiss became impossible to ignore. She and her husband decided to move back to their hometown in Kaohsiung.

"The air and environment were so much cleaner than in Beijing! I was thrilled."

However, her joy was short-lived. She soon noticed rising temperatures and vehicle emissions, which continued to bother her.

Tammy will never forget one particular moment:

At a traffic intersection, as the green light turned on, dozens of cars simultaneously started their engines, releasing a thick cloud of smoke. Instinctively, she screamed and grabbed her child from the stroller, running away in panic.

"The exhaust was right at stroller height—directly hitting young children!"

This was her first time seeing the world from her child’s perspective. It made her realize how hostile environmental degradation was to human health.

She began searching for solutions among her family and friends, but their responses were disappointing.

Friends suggested covering the stroller with plastic or wearing masks—mere avoidance tactics.

Her mother-in-law advised keeping the kids indoors to avoid pollution.

"But I love nature. I want my children to play outdoors. What should I do?"

At one point, she and her husband even considered emigrating, but their family and friends were here.

"This is home."

This simple truth changed her life.

It became the inspiration for her company’s name: DOMI, meaning "home" in Latin.

Today, DOMI has grown into a 30-person company, but it has never lost the warmth of its origins.

An Energy-Saving Solution Even Grandma Can Understand

Drawing from her own past indifference to environmental issues, Tammy empathized with those who saw eco-friendly habits as inconvenient or burdensome.

That’s why DOMI’s mission is to lower the barrier to environmental action.

"We don’t just raise awareness—we put ready-to-use solutions right in front of you."

The solution must be simple enough that people reduce their carbon footprint without even realizing it.

That’s how DOMI created its flagship product, the "Power-Saving Ball".

There are already electricity timers on the market, but they usually require complex settings—such as adjusting power cycles in 15-minute intervals using a confusing rotary dial and a lengthy instruction manual.

In contrast, DOMI’s Power-Saving Ball was designed with families in mind:

Aesthetic design that appeals to homemakers.

Only three simple modes:

"At Work"

"At Home"

"Sleeping"

No complicated setup, no stress.

"I didn’t study energy science, so I understand how frustrating it is to learn all this technical stuff."

Her goal? Be a translator—making energy-saving so simple that even grandmothers can understand it.

Taken from the DOMI website.

The "Taiwan Green Forest Movement": Helping Businesses Fight Climate Change—No Tree Planting Required

Beyond encouraging households to reduce unnecessary standby power, DOMI Green Energy has set its sights on small and medium-sized enterprises (SMEs) for energy planning solutions.

"Large corporations usually have dedicated sustainability teams managing energy efficiency and compliance with regulations. They’ve had their strategies in place for years. But SMEs? They lack the resources to get started."

But what if 100, 10,000, or even 50,000 SMEs joined forces in energy planning?

Tammy crunched the numbers:

If 50,000 SMEs across Taiwan assessed their electricity usage, upgraded energy-draining equipment, and installed energy-monitoring systems, their collective carbon reductions could match 1/10 of Taiwan’s forests’ carbon absorption capacity.

That realization led to the birth of the "Taiwan Green Forest Movement."

"Tree planting is important, but so is emission reduction. Only by tackling both can we solve the problem."

For many small business owners, sustainability and corporate social responsibility might seem distant and abstract. But when reframed in terms of how much money they could save on electricity bills, the incentive to adopt energy-saving solutions becomes immediately tangible.

Saving Energy is Easier Than Boosting Revenue: A Business Case for Sustainability

"Many business owners rack their brains trying to increase revenue by 5%, but they rarely consider that saving 5% on electricity costs is actually much easier."

For most companies, carbon emissions aren't an immediate concern. In fact, acknowledging them often seems like an added cost—so they let pollution seep into daily life. But as time passes, nature fights back, and the impact eventually hits business operations.

The COVID-19 pandemic in 2020 was a stark reminder of what happens when externalized costs—those pushed onto the environment and society—come back to disrupt economies.

From Startup to B Corp: A Business Built on Impact

Just two years after its founding, DOMI earned B Corp certification, demonstrating its commitment to balancing profit with social and environmental responsibility.

"Honestly, I didn’t set out to build a 'social enterprise.' I just wanted to do something meaningful—something that gave me a sense of achievement."

Tammy’s confidence and fulfillment reflect how the right kind of work can profoundly influence a person’s life, a family’s well-being, and even the temperature of our planet.